International Trademark Registration
Madrid Protocol
Your Business Crosses Borders. Your Trademark Protection Should Too.
Expanding internationally means more than entering new markets. It means protecting the identity, reputation and commercial value your business has built.
Through the Madrid System, eligible trademark owners can seek protection in multiple international markets through a centralized filing framework administered by WIPO.
ILC Attorneys at Law advises Mexican and cross-border businesses on international trademark protection strategies, from the underlying Mexican trademark to international designation and subsequent national examination.
Protect the Brand Behind Your Business
A trademark may become one of a company’s most valuable intangible assets.
Entering a foreign market without an appropriate trademark strategy can expose a business to conflicts, limitations on expansion, rebranding costs and enforcement difficulties.
ILC approaches international trademark registration as part of a broader cross-border business and intellectual property strategy — not merely as an administrative filing.
International expansion deserves international protection.
The Madrid Protocol
The Madrid System provides a centralized mechanism for seeking trademark protection across participating jurisdictions through an international application based on an eligible national or regional trademark application or registration.
For Mexican applicants, the process may involve IMPI as the Office of Origin, WIPO’s International Bureau and the trademark offices of each designated jurisdiction.
Each designated country retains authority to examine the request for protection under its own national trademark law.
One international framework. Multiple jurisdictions. One coordinated strategy.
Mexico → United States
A Strategic Cross-Border Trademark Pathway
For Mexican companies expanding into the United States, trademark protection should form part of the market-entry strategy from the outset.
A Madrid Protocol application designating the United States involves specific U.S. requirements, including the required Declaration of Intention to Use the Mark, as well as subsequent examination by the United States Patent and Trademark Office.
ILC assists clients in coordinating the Mexican, international and U.S. components of the process and, when required, works with qualified U.S. trademark counsel.
Mexico → IMPI → WIPO → United States
Beyond Registration
International Trademark Protection Is Not Just a Filing
This es donde la conectaría directamente con nuestra filosofía de Beyond Registration:
International trademark strategy may involve:
Portfolio architecture · Market prioritization · Licensing · Brand expansion · International use requirements · Renewals · Ownership changes · Enforcement strategy · Local counsel coordination
ILC helps businesses consider the trademark not simply as a registration, but as an international commercial asset.
Who Is This For?
Mexican companies expanding abroad · Foreign-invested businesses · Entrepreneurs entering the U.S. market · Established brands expanding internationally · Education and professional-services brands · Technology and digital businesses · Companies developing licensing or franchise models
Before You File Internationally
Not every trademark or international expansion requires the same filing strategy.
Before initiating an international application, ILC can assess:
the underlying trademark · ownership · territorial priorities · classes and scope of protection · intended commercial use · potential filing routes · estimated official fees and professional costs
International Trademark Assessment
Protect the Brand You Are Taking Across Borders.
International expansion creates opportunity. It also creates intellectual property exposure.
ILC Attorneys at Law assists businesses in developing trademark protection strategies aligned with their international growth.
Mexico · United States · International Markets
